By: 
Robert Jones
Published: 9 Mar 2015

The 5 Best UK Charity Websites, what makes them great + how to easily improve your site

SPECIAL BONUS 1 - We tell you what to do to improve your charity site and how to get a discount on your new charity website or its re-development.
SPECIAL BONUS 2 - We tell you how to get a massive £7000 of free online advertising for your charity website every month courtesy of Google

We were recently commissioned to create a website for charity based in the UK, ECDP (Essex Coalition for Disabled People). The website overhaul was much needed and in keeping with many charity websites had originally been set up by a friend of a friend and was frighteningly out of date.

It got us thinking about what makes a good charity website and after much discussion we compiled a list of 5 other websites for charities that we think hit the mark. The websites below all do a great job of representing the organisation in keeping with their brand values. That said you must not rest on your laurels and keeping pace with current thinking and technology is vital. Once you have had a look at all the charity websites below can i suggest you read on to find out how to make your charities site up to date and usable by all.

#5 Red Nose Day  - www.rednoseday.com

This Website fits the brand perfectly, is accessible and appropriate for all age groups. It uses bang up to date technology and has sets the tone perfectly.

#4 Just Giving - www.justgiving.com

Just Giving changed the face of online fundraising. It has made charitable giving easy for a completely new generation and is designed to make it easy to give and provide the right amount of incentive with their target thermometer.

#3 WWF - www.worldwildlife.org

Just the right balance of information, celebrity endorsement and information to encourage donation. The site is incredibly easy to navigate and has a very fitting design.

#2 Break Through Breast Cancer - www.breakthrough.org.uk

What a brilliant website this is, perfectly appealing to its target audience. It won't have been an easy build i suspect but it will no doubt do exactly what it was intended to do.

#1 Charity Water - www.charitywater.org

Not strictly a UK website but our firm favourite. Great design, fab information and a very clear function. It relates well to its audience and stands clear of the competition by being a virtually perfect fit for purpose site.

So what elements does a good charity site require?

Here are our 5 big tips to improve your charity website.

  • Be extremely clear with what the charity is, what it does, how it can be supported and the benefits that support will bring.
  • Make donation a very simple and clear procedure but don't try and do this too fast. You need to convince people first and take them on the correct journey through your site, do not be too eager. It's a bit like a dating process and you have to know when to go for the big question.
  • Communicate with people, offer the option to receive updates and email sign up. It may take several weeks of courtship and customer education before they are prepared to donate to your charity.
  • Use Pictures, use video and audio use more pictures, video and audio to show people what the charity is all about. It is estimated that donations to charity websites can be increased by 240% by organisations who invest in short educational films. Your website is the perfect place to show people what you are all about. Content, content and more content!!! If you would like some advice on how to create and embed this content then mention it in your enquiry.
  • Ensure the design relates to the subject matter, don't be tempted with templates or generic designs. Many 'home made' websites use templated websites which just don't cut the mustard.

Be device appropriate - This might sound obvious but charities, just like every organisation with a website needs to consider the huge change in how the web is being viewed. There is a revolution happening and it's driven by modern devices like ipads, tablets and smart phones like samsungs and apple products. You need to consider the stats, nearly 50% of web browsing is performed using these products and the chances are your website is not built specifically to be used by them.  

The key phrase is 'responsive'. Your website must be responsive. Ask your web designer about it. If they are confused by the question then we suggest you ditch them fast. If not they should be able to explain what it could mean for you and explain the beneits of having responsive site.

Accessibility - All organisations have a responsibility to improve their website and just like the bricks and mortar element it should be accessible to people with disabilities. Much effort ha been made by others to develop standards of accessibility that as a minimum you should adhere to. As a minimum however we suggest you meet the standards laid down by w3c and the RNIB. They are not difficult to achieve and there is no reason for you not to be inclusive.

Google Grants - Believe it or not google gives out millions of pounds worth of free advertising on their search engine every single month. There are few criteria that you have to meet and this a genuine long term project by Google. Take a look here for the rules and regs and then click the apply now button to start benefitting yourselves. Let us know how you get on, we love to hear how people succeed after reading info on this charity website page.

Charity Discounts At Noovo Creative

We are extremely keen to support charities, to this end we offer hugely discounted options to registered charities and worthy 'not for profit' organisations. The discount amounts to about 30% off our normal prices for qualifying organisations. With us being based in North East England and with our low overheads this makes us naturally very competitive in the South of England and right across the rest of the UK. Feel free to make your case for our assistance and we will evaluate it on an individual basis. Let us know your brief and a bit about why you deserve our assistance and we will give you our very best price in return for transforming your website into the cornerstone of your organisation.

If you would like some no obligation advice for your organisation don't hesitate to get in touch by calling 01642 913525 today or fill in our website evaluation form. If you prefer you can email me, Rob Jones direct at charities@noovo-creative.co.uk or call me personally on 07951 579789 

p.s. dont forget to tell me your website address and any particular issues you would like me to look at.

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