About Noovo

Noovo is a leading e-commerce agency seeking ambitious brands who want to maximise their online potential. Our reputation has been developed by consistantly being able to demonstrate our expertise.

Our experience, attention to detail and knowledge is our strength. Brian and Rob have been working together for over 20 years and always strived to be the best we can be. As the world of e-commerce has developed so have we. This might be why we are lucky enough to work with some of the UK’s most exciting and up coming brands. We truly love what we do and care for our clients. It is important to us that you feel that passion too and can recognise it from the first contact to the last.

Rob Jones


Rob is widely regarded as a one of the foremost e-commerce experts in the North of England. Managing client projects throughout and responsible for user experience, seo and site marketing. As an experienced consultant Rob is used to working with start ups and at board room level alike. He is well known for delivering external training and advice, particularly with his work for the Department For International Trade. 

Brian Holden


Looking after the creative side of the business and his passion for pushing the boundaries of Shopify and WooCommerce is what drives Brian on. Not only does Brian have extensive web development experience and a knack for solving complex problems but he is also a superb photographer overseeing both product and editorial imagery.

Erin Graybill

Amazon Consultant

Erin is a remarkably talented Amazon expert, who as one of the UK’s leading practitioners is hugely in demand. Erin started selling on Amazon FBA UK in 2014. Since then she has developed, launched, and optimised several private level brands from start up to £1m+ through Amazon UK, DE, FR, ES, IT, and USA. Identified as a high-growth seller by the Amazon SME business team she was shortlisted in 2019 by Amazon as Exporting SME of the Year.

Her strengths include identifying key points of opportunity both in deciding how and when to enter a market and in optimising and scaling up existing markets. Born and raised in the USA, Erin is a member of several high-level Amazon mastermind think tanks, she has a unique knowledge of what it takes to succeed right now in the fast-paced USA and European markets.

She is a Northern Powerhouse Export Champion 2019, 2021 as well as having the honour of receiving the Queen’s Award for Enterprise – Export in 2021.